Our Team
Our team strives to reach new levels of excellence in the music industry, establishing strong and lasting relationships that resonate with every note of music we distribute.
38,456 Happy Customers.
Our real-time analytics provide actionable for insights into customer behavior, enabling you to identify high-potential leads.
Our team strives to reach new levels of excellence in the music industry, establishing strong and lasting relationships that resonate with every note of music we distribute.
Ivan Parrales
CEO (Executive Director)
Visionary leader responsible for defining the company's overall strategy, guiding its sustainable growth and innovation in the competitive world of music distribution. His ability to anticipate market trends and make key decisions positions the company as a global.
Carlos Holguin
COO (Operations Manager)
An architect of operational efficiency, he leads the daily execution of internal processes, optimizing resources and ensuring the achievement of corporate objectives. His structured approach strengthens synchronization between teams and functional areas.
Leonardo Diaz
MM (Marketing manager)
Responsible for leading disruptive marketing strategies that amplify the brand's presence and its artists. His management is based on creativity, trend analysis, and high-impact campaigns that consolidate positioning in international markets.
Ingrid Rosales
GV (Sales Manager)
Leads the company's commercial expansion with an analytical and customer-centric perspective. Her strategic relationship management with labels, artists, and platforms drives high-impact deals and generates sustainable commercial opportunities.
Valentina Ríos
A&R Specialist
A specialist in music scouting, Valentina Ríos leads the talent curation team with a keen eye for the market and the art world. She identifies, develops, and supports emerging artists to maximize their potential and position them on the international scene
Jose Velez
Business development manager
Designs and implements business growth strategies, identifying emerging opportunities and forging key partnerships. Her expansion- and sustainability-oriented approach strengthens the brand's positioning in new markets.
Eduardo Lopez
Technology Specialist (TS)
A leader in technology infrastructure, he ensures the security, scalability, and efficiency of music distribution systems. He integrates innovative digital solutions that support the technological transformation of the business.
Allison Castro
Data Analyst (DA)
Specialist in data analysis for strategic decision-making. Their work transforms data into actionable insights that optimize campaigns, sales, and audience behavior, providing a comprehensive analytical view.
Arturo Cevallos
Customer Support Coordinator
A key point of contact for clients and artists, she offers customized solutions with a focus on quality and satisfaction. Her leadership in technical support ensures a reliable, responsive, and responsive experience.
The best? For every customer you refer who signs up for any annual plan, you'll earn $5 and all your friends will receive a 5% discount on their membership for the first year!
Project / Service
Digital Distribution + Streaming Advertising +120% Spotify listeners in 3 months
Workflow Service
Editorial Publications + Social Media Marketing Community Building: +15,000 actively engaged followers
Marketing Tools
Capital Advance and Publication - Timely financing and growth in our own catalogue
Tips and answers from the UMW Recordings, Inc. team.
All genres and sub-genres are accepted across all online stores worldwide.
You should own the rights to the design and every image or visual element it contains. The design information should be consistent with all the information entered in the metadata of the release.
Your music will go through various stages of processing before being sent to online music stores. INCOMPLETE means you're still setting up your product and haven't yet submitted or paid the distribution fee. You can still make changes at this stage. PENDING means we've received your order and are verifying release data before inputting it into our delivery platform. INGESTED means the product is on our delivery platform and is in the process of being delivered to music stores. DELIVERED means your product has actually been delivered to the stores (note that some stores may take at least 4 days to post content after delivery). Please note that you can't make changes to your product after the PENDING status once you've submitted your release. If you need to make changes (e.g., change the release date
Possible reasons for music being rejected include
- Too much similar content already in stores (e.g., ambient noise, background noise, nature sounds, instrumentals)
- Poor-quality sound recording (e.g., midi-generated music)
-quality artwork
- Music remixed from original works that may be protected by copyright infringement (e.g., Lofi versions, slowed down, etc.)
- Suspicion of fraudulent streaming activity
After submitting your release, it will go through our content review process. The review process at UMW Recordings, Inc. typically takes around 2 business days to review your release. Once approved for release, it will be sent to stores immediately. At that point, it's the responsibility of each store to get it live.
Approximate Turnaround Time (once UMW Recordings, Inc. team has reviewed a release):
Spotify: 2-4 business days
iTunes/Apple Music: 1-2 business days
Amazon Music: 1-3 business days
Deezer: 3-4 business days
iHeartRadio: 1-2 weeks
Tidal: 1-3 business days
TikTok: 3 business days
YouTube Music: 1 days
Have any further questions about Optiflow? Contact Us
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