Marketing Music Digital

EXPAND your audience and CREATE new fans with campaigns through Facebook, Instagram, YouTube and Spotify. We do a lot more than just hitting the"boost" button. Each campaign uses strategic implementation and advanced audience building expertise. We stay on top of the latest trends to reach your fans, so you can focus on your music.
*Check out our packages below and select the one that suits you best from the list. All packages include ad placement and strategy, digital marketing consultation, and end-of-campaign report. Please note the required assets and specifications that our team needs from you to start the campaign.

News

Exclusive

Special offer

Out Now

Maximize your music's exposure with campaigns that drive fans directly to your content and boost your streams

Basic

Assistance

A paid campaign on Facebook / Instagram, linking your fans directly to your content.

Reach more fans on release day, locally and internationally, to increase streaming numbers.

Stay up-to-date with our campaign performance with daily updates. Receive an end of campaign report.

Push during the critical first week of launch to maximize streaming platform algorithms.

Optimization for editorial and algorithmic playlists (Spotify Release Radar, Discover Weekly, etc.).

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Out Now + Pre Save

This package combines the best of Out Now with the strategic advantage of Pre-Save to generate excitement weeks in advance.

Growth

/Ads

Assistance

A paid campaign on Facebook / Instagram, linking your fans directly to your content.

Reach more fans on release day, locally and internationally, to increase streaming numbers.

Stay up-to-date with our campaign performance with daily updates. Receive an end of campaign report.

Automatic reminders : Notify fans when your song is available.

Gamification : incentives for fans to pre-save (e.g., exclusive access to content or giveaways).

Get Started

Music Video + Pre Save

Perfect for launching alongside your single or EP, this package drives direct traffic to your music video on YouTube while priming your audience with a pre-save.

Pro

/Ads

Assistance

A paid campaign on Facebook and/or Instagram promoting your music video and driving traffic to streaming services.

Reach more fans on release day, locally and internationally, to drive streaming numbers.

Stay up-to-date with our campaign performance with daily updates. Receive an end of campaign report.

Video Retention Analytics Measures the second at which fans stop watching.

Optimizing YouTube thumbnails and titles to increase clicks.

Get Started

Fan Finder

Ideal for artists looking to expand their base from scratch with authentic campaigns and organic content.

Elite

/Premiun

Assistance

A paid campaign on Facebook and/or Instagram aimed at finding and keeping new fans and followers.

Content doesn't have to be polished; raw, organic videos work best.

Boost your following on Instagram, TikTok, or Facebook, as well as your listeners.

Building a mailing list/WhatsApp list to maintain direct contact with fans.

Interactive campaigns : surveys, challenges or contests to increase interaction.

Get Started

YouTube Ads

Get your music seen and heard on the world's largest video platform.

Pro

Assistance

Multi-platform campaigns on Meta, Spotify, and YouTube.

Remarketing strategies to reconnect with your audience.

A/B ad testing to find the winning formula.

Interactive visual report with actionable insights.

Interactive campaigns : surveys, challenges or contests to increase interaction.

Get Started

Spotify Ads

Take your song directly to the ears of those who listen to your genre.

Pro

Assistance

Integrated campaigns across Facebook, Instagram, TikTok, YouTube, and Spotify.

Advanced optimization with global targeting.

Personalized strategy with 1:1 consulting.

Priority access to new advertising tools.

Executive report with recommendations for upcoming launches.

Get Started

Google Ads

Expand your reach beyond music platforms.

Plus

/Premiun

Assistance

Search Network Campaigns Make your music

Google Analytics + Tag Manager Integration to track conversions and measure real results.

Budget optimization smart bidding strategy (CPC, CPA or CPM) based on your goals.

Display and Discovery Campaigns Ads

Interactive report + final analysis results in reach, CTR, plays, clicks to Spotify/YouTube, and cost per fan reached.

Get Started

Tik Tok Ads

Make your song a trend on the most viral social network.

Plus

/Premiun

Assistance

Targeted TikTok Ads campaigns In-Feed, Top View, and Spark Ads to maximize reach and engagement.

Viral Challenge Strategy Design an engaging challenge featuring your song, optimized for engagement and sharing.

Influencer Activation Selection and collaboration creators who promote your music to strategic niches.

Smart Retargeting Ads targeted to users who have already viewed/interacted with your content.

Daily monitoring + weekly reports real-time analysis of campaign performance.

Get Started

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UMW Recordings, Inc. is a technology platform that provides record companies and artists with the best music distribution and promotion service in digital music available.